BROOKLYN, NY - JUNE 30, 2015: Ice cream truck in Brooklyn. Mister Softee is a United States-based ice cream truck franchisor popular in the Northeast founded in 1956 Shutterstock . vector - BROOKLYN, NY - JUNE 30, 2015: Ice cream truck in Brooklyn. Mister Softee is a United States-based ice cream truck franchisor popular in the Northeast founded in 1956 - ID: 301621433